About

Our mission is to empower everyone to make smarter personal finance and wealth choices. We know how complicated personal finance can be, and that's why we simplify it with our visually interactive and educational modeling technology.

Why Wealth


With rising costs of living, stagnant earnings, low savings, record debt and now Covid-19, the health of personal finance is increasingly concerning. Without our health, we have little. That goes for our financial wealth too. We reduce the unhealthy emotional stress of personal finance and wealth through a balanced approach that involves planning, modeling, managing and taking action from the privacy and security of your own personal space in your own time.

Who It's For


Anyone can use our app, whether you're single, have a partner and with or without dependents. Your best chance of financial success and freedom starts when you're young and have all those big decisions ahead - your career, a marriage, kids, a home, cars, college and retirement. If you are part of generation X, Y or Z, then this is definitely for you. If you're a Boomer, then share it with your kids - they will love you for it!

How It Works


Our technology (now in beta release) is visually interactive with just-in-time updates so you understand the impact of each change you make. You'll be able to simulate buying a home, cars, taking vacations, getting married, having kids and current events like Covid-19. The Imfingo Robo-Advisor will help you make better decisions throughout your modeling experience. Our app is available on any connected device. It communicates over a secure encrypted layer and all information is stored securely in the world's most advanced cloud service.

Humane Technology

We strongly believe in sustainable technology aligned with humanity's best interests. Our technology is visually interactive and educational. It's a tool requiring short periods of critical thought with impactful life changing outcomes. We afford no space for polarized outrage or click bait.

Who We Are


Imfingo was founded and conceived by Julian Houlding, a serial web innovator and developer with decades of startup business experience, and a passion and enthusiasm for personal finance and wealth.

We are located on stunning Vancouver Island, Canada. A serene place of oceans, waterfalls, rivers, lakes, mountains and wildlife.
We have teamed up with Innovation Island, a startup accelerator helping us bring behavioral and science driven fintech innovation to everyone.